![]() Project: The project should move in two main directions:ġ) to give more personality and force to the name ‘Bocconcini’ until it becomes a brand which, even though it’s a general name, is already clearly recognised by Matilde’s regular customers and brings a fresh, dynamic, sufficiently carefree style with it Ģ) create an image of the Bocconcini range close to the initial design yet also different enough to be perceived separately within the offer, all using a style of design and approach to the product that alludes to snacks, closer to the world of young people than the typical Matilde tradition. MATILDE VICENZI Categories Brands GRISBI BISCUITS CHOCOLATE CREAM 12x150g GRISBI BISCUITS HAZELNUT CREAM 12x150g GRISBI BISCUITS LEMON CREAM 12x150g. Strategy: After in-depth analysis of the whole of Matilde’s mouth-watering world, it was clear that the Bocconcini are one of the most suitable products for young, informal consumption that alludes to a snack conserving the DNA of pastries. In this tin, you'll find an assortment of delicate puff pastry and shortbread cookies that will melt in your mouth. ![]() Today, Vicenzi is one of the most respected and iconic brands of puff pastry and cream-filled cookies worldwide. Meet Vicenzi In 1905, Matilde Vicenzi opened a pasticceria in San Giovanni Lupato, a village near Verona in northern Italy. ![]() This conceptual position is expressed by the Pasticceria Matilde Vicenzi brand which shows the icon of the lady, and the packaging system that transmits traditional quality with a contemporary style dedicated to lovers of classic Italian patisserie. Matilde Vicenzi opened her first pastry shop in Verona, Italy in 1905. Matilde Vicenzi’s world is captivating and fascinating, created to bring sweet times and warmth to people we’re fond of”. Because the cookies are from Verona, Italy I assume they must be delicious. Background: “Matilde Vicenzi’s story started in 1905 with a fine production of pastries, Savoy biscuits, amaretto biscuits and puff pastries. Costco Matilde Vicenzi Traditional Italian Cookies Recipes Review Decemby Natalie Costco carries many different seasonal treats during Christmas and one of those products is the Matilde Vicenzi Traditional Italian Cookies.
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